Rukhsar Khundmiri

Product Designer

Recent experience

IOU Financial · Sep 2025 to Present

Serve as the first and sole product designer at a B2B lending company, owning the merchant loan application, internal tools for processors, underwriters, and account executives, and the systems connecting them.
Designed a mobile-first application around 81% mobile usage, with a 57% qualified-applicant conversion rate and a six-minute median completion time across credit checks, bank verification, and document upload.
Created separate design systems for customer-facing and internal products, giving each experience the appropriate level of brand expression, information density, and component flexibility.
Partner with product and engineering to define requirements, resolve complex workflow decisions, and carry designs through implementation.
Work directly with internal users to test processor and underwriting tools, while exploring synthetic user testing to evaluate customer-facing flows that are harder to test frequently.

Global Special Effects · Dec 2025 to Apr 2026

Led the redesign of a B2B special-effects website, improving product discovery across equipment sales and rental flows.
Used AI-assisted development to implement the responsive front end directly in Shopify, carrying the design from concept into a working experience.
Developed a phased roadmap that prioritized high-impact improvements within the company’s budget and technical constraints.

Porsche x SCAD · Mar 2025 to May 2025

Led a team of seven designers through an electric-vehicle cockpit redesign, translating research into interaction models for the instrument cluster and infotainment experience.
Validated the experience through three rounds of usability testing and maintained consistency across in-car and mobile interfaces.

Aurabrew · Jan 2025 to Mar 2025

Helped shape a health and wellness product from the ground up, establishing its brand identity, visual language, and initial product system.
Used AI tools to accelerate competitive research and explore early product and brand directions.
Conducted foundational research and usability testing, translating findings into interface designs prepared for development.

ADID x SCAD · Jan 2025 to Mar 2025

Led research and design for a public wayfinding system ahead of the 2026 World Cup, drawing from more than 105 interviews and survey responses.
Reached a System Usability Scale score of 74.3 through three rounds of testing and created a shared system across kiosks and information displays.

Design and prototyping: Figma, Framer, Magic Patterns
AI and research: Claude, Claude Code, Gemini, Perplexity
Design systems and implementation: Lookbook, Storybook, Shopify, HTML, CSS, JavaScript

2022 to 2025